This is not the first time that Studio FFF has been interested in eating and drinking together. This club was created from a purely personal interest. As cheese lovers, we wanted to know more about the background of these traditionally made regional products. As Kaas Club editions went by, our love for not only the taste, but also the stories, grew bigger and bigger. Along with that of other enthusiasts who joined in along the way.
Because we often refer to old stories and crafts during the Kaas Club afternoons, we wanted to incorporate a touch of nostalgia into the club's graphics. To make it a little more contemporary, we used modern typography and clean grids. Combining crafty and modern elements gives a certain playfulness we love.
Concept & ideation Studio FFF Amsterdam
Design & photography Studio FFF Amsterdam
Products & knowledge Betty Koster, Fromagerie L'Amuse